Maia Silk Wash Ceremony Scent - Harper's BAZAAR
An evening dedicated to silk, fragrances and women who choose quality
On Monday, December 8, in the warm and sophisticated atmosphere of the Maia.Homedress Premium Store, an exclusive promotion of the Maia ceremony scene silk wash was held. The special attention of the evening was attracted by the actress Sofija Rajović, who contributed to the promotion of this innovative product with her presence and refined visuals.
This event was a natural continuation of the MAIA fragrance philosophy, which began last year with the launch of the first silk fragrance produced in Serbia. The brand MAIA.HOMEDRESS, which stands behind both innovations, was born from the long-standing fascination of the creator Marija Ivković with silk, its elegance and the way it envelops the skin.
Marija Ivković reminded that the brand was built on a passion for luxurious silk pieces and precise, handmade craftsmanship:
"My brand was born from my love for silk and the divas of old Hollywood who wore it with ease. Today, we have behind us a collection of over 30 carefully crafted products — from pajamas, to dresses, to babydoll models, all in French seam, with silk fabrics from Italy and China. Each piece is a small luxury intended for everyday life."
The new Maia Ceremony Scent Silk Wash is presented as a revolutionary step forward in silk care. Rather than being a routine task, Maria describes it as "a small, personal ritual that preserves both silk and leather at the same time." The detergent contains plant saponins that gently clean the fibers, as well as active ingredients that nourish the hands like a light beauty treatment.
The scent released during washing is the brand's signature: jasmine and rose bring gentle femininity, grapefruit clears thoughts, lavender soothes, while thyme grounds and restores focus. The natural shine and softness remains on the silk, and the feeling of quiet, unobtrusive aromatherapy in the space.
This event brought together numerous admirers of silk and the brand, who had the opportunity to experience the entire sensory process of washing silk with the new detergent, to try the products, but also to learn about the brand's philosophy, which sees care as an intimate act dedicated to oneself.
Special attention was attracted by the visual campaign in which the actress Sofija Rajović, with her refined style, evoked the atmosphere of the ritual — a soft world, silky textures and scents that accompany every movement.
"Behind the brand is a dedicated team that shapes every detail — from texts and photos to packaging. We try to make each product part of a wider story about femininity, quality and inner peace," added Ivković.
MAIA.HOMEDRESS continues to build its story of silk, beauty and small luxuries of everyday life in the Premium Store at Vojvode Dobrnjca Street 11, which is celebrating two years of existence this year.
Source: https://www.harpersbazaar.rs/lifestyle/maia-silk-wash-ceremony-scent
