MAIA.HOMEDRESS: An evening dedicated to silk, fragrances and women who choose quality was held - Easy Life
In the warm and sophisticated atmosphere of the MAIA.Homedress Premium Store, an exclusive promotion of an innovative product - ceremony scene silk wash - was held. This event in Belgrade brought together lovers of luxury silk and the MAIA.HOMEDRESS brand, and special attention was drawn to actress Sofija Rajović, who with her elegance further highlighted the importance of the launch of a new silk care product.
MAIA.HOMEDRESS: Luxury silk care and innovation from Serbia
The event was a natural continuation of MAIA's fragrance philosophy, which began last year with the launch of the first silk fragrance produced in Serbia. The brand MAIA.HOMEDRESS, behind which is the creator Marija Ivković, is built on a passion for silk, handmade and inspired by the divas of old Hollywood. Their collection includes more than 30 products - from pajamas and dresses to babydoll models, made of the finest silk from Italy and China, with an emphasis on luxury and everyday use.
Marija Ivković reminded that the brand was built on a passion for luxurious silk pieces and precise, handmade craftsmanship:
My brand was born from my love for silk and the divas of old Hollywood who wore it with ease. Today, we have behind us a collection of over 30 carefully crafted products — from pajamas, to dresses, to babydoll models, all in French seam, with silk fabrics from Italy and China. Each piece is a small luxury intended for everyday life.
SCEN SILK WASH: A revolution in silk washing
New Maia ceremony scene silk wash is presented as a revolutionary step forward in silk care. Rather than being a routine task, Maria describes it as "a small, personal ritual that preserves both silk and leather at the same time." The detergent contains plant saponins that gently clean the fibers, as well as active ingredients that nourish the hands like a light beauty treatment.
The scent released during washing is the brand's signature: jasmine and rose bring gentle femininity, grapefruit clears thoughts, lavender soothes, while thyme grounds and restores focus. The natural shine and softness remains on the silk, and the feeling of quiet, unobtrusive aromatherapy in the space.
This event brought together numerous admirers of silk and the brand, who had the opportunity to experience the entire sensory process of washing silk with the new detergent, to try the products, but also to learn about the brand's philosophy, which sees care as an intimate act dedicated to oneself.
MAIA.HOMEDRESS visual campaign: Sofija Rajović as the face
Special attention was attracted by the visual campaign in which the actress Sofija Rajović, with her refined style, evoked the atmosphere of the ritual - a soft world, silky textures and scents that accompany every movement.
"Behind the brand is a dedicated team that shapes every detail - from texts and photos to packaging. We try to make each product part of a wider story about femininity, quality and inner peace," added Ivković.
Source: https://easylife.rs/maia-homedress/
