An evening dedicated to silk, fragrances and women who choose quality

In the elegant and intimate space of the Maia.Homedress Premium Store these days, an exclusive promotion of an innovative liquid detergent for silk was held, which turns fabric care into a personal, fragrant ritual.

In an environment of warm light and unobtrusive sophistication, guests had the opportunity to experience the entire philosophy of the brand, which sees silk as an extension of beauty, well-being and inner peace. Special attention of the evening was attracted by the actress Sofija Rajović, who contributed to the atmosphere with her refined visuals and subtly accompanied the entire silk washing ritual.

"I entered the store quite by accident and immediately bought a few pieces - the quality attracted me so much. It was only later that we discovered a common connection from America. My heart was full, and the collaboration was a natural continuation," said Sofia, explaining why she joined this story.

When asked why women need such a ritual, she briefly added:

"Because of the feeling. Silk evokes tenderness and femininity. And the art we are witnessing tonight is unfortunately becoming less and less... That's why events like this are an important small start."

The promotion was a logical continuation of last year's presentation of the first silk fragrance produced in Serbia. Marije ivković's brand, which stands behind both innovations, was born from her long-standing love for silk pieces and the aesthetics of old Hollywood divas.

"The brand was born from my fascination with silk pajamas and the women who wore them with ease. Today we have a collection of over 30 carefully crafted models - pajamas, dresses, babydolls... all in French seam and from the finest silk from Italy and China," said Maria.

For her, silk is not just a material:

"Silk is our trump card. It combines emotion, confidence and comfort. Silk is not explained - it is experienced."

The new Maia ceremony scent silk wash is presented as a natural continuation of this philosophy. Instead of a routine task, washing silk becomes a small moment dedicated to yourself.

"The formula nourishes both silk and skin. Plant saponins gently clean, and the active ingredients protect the hands as if you were applying a beauty treatment," added the creator of the brand.

The scent signature of the product embodies the essence of the MAIA world: jasmine and rose infuse femininity, grapefruit clears thoughts, lavender calms, and thyme restores focus and grounds. Natural shine, softness and a quiet aromatherapy trace remain on the silk.

During the evening, guests could experience the entire process of washing silk with the new detergent, explore the brand's silk pieces and hear more about the care philosophy, which, according to Maria, represents the key moment of the modern woman:

"Today, a woman is burdened with obligations. A ritual, even a small one, brings her back to nature and herself."

The visual campaign with Sofia Rajović, presented during the event, evoked the essence of this ritual - peace, silence, a soft world and the feeling that silk lives together with skin and movement.

Source: https://srbijarealno.rs/vece-posveceno-svili-mirisima-i-zenama-koje-biraju-kvalitet/