An evening dedicated to silk, new products and women who choose quality

In the Maia.Homedress Premium Store, a promotion of a new liquid detergent for silk was held - a product intended for women who want simpler and better care of their favorite pieces.

In a pleasant, intimate atmosphere, guests had the opportunity to get to know the philosophy of the brand, which perceives silk as a part of everyday life, not just a luxury material. Among the guests, the actress Sofija Rajović stood out, who with her presence and visuals complemented the presentation of the silk washing ritual.

"I entered the store by chance and immediately bought a few pieces - the quality really surprised me. It was only later that we discovered that our experience from America connects us, so the collaboration came naturally," said Sofia. She added that women like this kind of ritual because it "brings tenderness and femininity" and that it is important that "there should be more such manifestations".

The promotion followed last year's presentation of the first silk fragrance produced in Serbia. Marija Ivković's brand, which stands behind both products, was born from her long-standing love for silk pajamas and the aesthetics of old film giants.